Welcome to Podcasting Power Hour! In this episode, our host Jeff Townsend will talk to guest Fuzz Martin about pitching your show to journalists and other content creators. Fuzz Martin is a partner at an ad agency in Milwaukee and has years of experience in PR. He’ll be sharing his insights on what makes a pitch successful and what you should avoid doing if you want to get media coverage for your podcast.

Fuzz Martin is a partner at EPIC Creative, an ad agency in Milwaukee, and has many years of experience in PR. He teaches us the ropes of pitching to journalists and other content creators.

Do any of these sound familiar? You’re told to send a pitch to a reporter, but it never gets responded to. You’re told that to get media coverage, you have to build relationships with reporters, but you don’t know where to start. You

Fuzz Martin is a partner at an ad agency in Milwaukee and has a lot of experience in PR. He was on a mission to help podcasters understand how to pitch their show to journalists and other content creators. The first step is understanding what the journalist writes about or talks about and then pitching them a story that would make sense for the content that they put out. It’s also important to know who your audience is and who the people are that talk to your audience or whom your audience interacts with daily. Lastly, make sure you’re contacting the journalist in the right way (email is preferred) and that you have a newsworthy story to pitch.

Here are the steps you need to follow to also get media coverage/pitching success:
1. Know your audience
2. Know the people who write to your audience
3. Know what the journalist you’re pitching to writes about

1. Know your audience
It’s important to understand your audience to choose the appropriate journalists to contact. You need to understand what kinds of things interest them and what kinds of stories they tend to cover. You can research this by looking at the kinds of articles they’ve written in the past, and by following them on social media to see what they’re talking about. Once you have a good understanding of what they’re interested in, you can craft a pitch that is tailored to their interests and more likely to get their attention.

3. Do your research Before you start pitching to journalists, it’s important to do your research and make sure you’re targeting the right people. The best way to do this is to look at the kinds of stories they’ve covered in the past and see if your story is a good fit. You can also follow them on social media to get a sense of their interests and what kinds of things they tend to cover. Once you’ve done your research, you’ll be able to craft a pitch that is tailored to their interests and more likely to get their attention. 4. Be clear and concise When you’re pitching to journalists, it’s important to be clear and concise about what your story is and why it’s interesting. You need to grab their attention quickly and give them a reason to want to learn more. Be sure to avoid any jargon or overly technical language, and make sure your pitch is something they would be interested in covering. If you can do all of this, you’ll be much more likely to get their attention and score a story.

2. Know the people who write to your audience
In order to know the people who write to your audience, you will need to do some research. A great place to start is Twitter. Follow relevant hashtags and journalists in your industry. Another great resource is Cision, which is a media database that allows you to search for journalists by topic. Once you have a list of potential contacts, take some time to read their work and get a sense of their writing style and interests. Then, craft a personalized pitch that is relevant to their interests and is newsworthy.

If you want to get an idea of what kind of topics are popular with your audience, a great place to start is social media. Take a look at what kinds of articles are being shared and commented on the most. This will give you a good sense of the kinds of topics that resonate with your audience. You can also use Google Analytics to see what topics are being searched for the most on your website. This will give you an idea of the kinds of content your audience is looking for. Once you have a good sense of the popular topics with your audience, it’s time to start writing. Keep your audience in mind as you write and focus on creating content that is relevant to their interests. Remember to include a call to action in your article so that your readers know what you want them to do next.

3. Know what the journalist you’re pitching to writes about
The third step in the process is to determine whether or not you have something newsworthy to pitch. If you don’t have anything newsworthy, then you’re probably better off doing some marketing or advertising instead of public relations. If you do have something newsworthy, then you need to start reaching out to journalists and other content creators. The best way to do this is to find out who your audience is and who the people are that talk to your audience or that your audience interacts with on a daily basis. Once you’ve identified your audience and the people you want to pitch to, you can start reaching out and pitching your story.

The most important part of this step is to make sure that you have a story that is newsworthy. A lot of people make the mistake of thinking that anything interesting is automatically newsworthy, but that’s not the case. In order to be newsworthy, your story needs to be something that is timely and relevant to the journalist’s audience. If you’re not sure whether or not your story is newsworthy, it’s always best to err on the side of caution and pitch it to a few different journalists before you make your final decision. Once you’ve determined that you have a story that is newsworthy, the next step is to reach out to journalists and other content creators. The best way to do this is to find out who your audience is and who the people are that talk to your audience on a daily basis. Once you’ve identified your audience and the people you want to pitch to, you can start reaching out and pitching your story.

Pitching your podcast to journalists and other content creators can be a great way to get media coverage and grow your audience. However, it’s important to do your research and pitch a newsworthy story that is relevant to their interests. With some effort, you can build relationships with journalists and get your podcast the attention it deserves.

I’d love to hear about you and your experience with getting media coverage/pitching success. Leave me a comment on how it went for you or drop any questions you want me to answer!

Jeff – https://www.buymeacoffee.com/podcastfather
Greg – https://www.buymeacoffee.com/indiedropin

#howto, #marketing, #podcasting #podcast

Recorded live 10-10-2022

Transcript available at – https://podcastingpowerhour.com/wp-content/uploads/2022/10/17.-Podcast-Press-Releases-When-and-how-to-use-them.pdf