16. New Advertising Options from Headliner and Goodpods New Web Player

Welcome to Podcasting Power Hour with your host, Jeff Townsend! Joining him today is the creative genius behind Indie Drop-in Work, Greg! Also on the show is Ariel Nissenblatt, Dave Jackson, and Neil Campbell. The special guest tonight is the team at Headliner, who will be talking about their new disco advertising service. With this service, podcasters can create an ad from 60 seconds of audio from their desired episode. Every time the ad is played, it is tracked as a download by the RSS feed, hosting analytics, or wherever the podcast is hosted. The ad is also shown on the Headliner site as users are downloading videos. This is an awesome conversation and an incredible tool for podcasting that you won’t want to miss!

Jesse Gibbons is the account manager at Headliner, which is offering a new service that allows podcasters to advertise their show to other podcast listeners. Jesse is passionate about helping podcasters grow their audience and connecting them with new listeners.

Do you feel like you’ve been struggling to get more listeners for your podcast? Have you been told just to keep pumping out new episodes and that? Eventually, you’ll start to see results. But you’re not seeing any results and you’re feeling frustrated. This episode is for you.

Jesse Gibbons is an account manager at Headliner, a company that creates audio ads for podcasts. He was skeptical at first about the product but decided to test it out with two of his own podcasts. He was surprised to find that the ads were well-received by listeners and that the stickiness (the percentage of people who clicked through to the podcast after hearing the ad) was between 20 and 30%. Impressed by these results, he has now given Headliner $1,000 to play 10,000 ads for his podcasts.

Here are the steps you need to follow to also get Increased listenership:
1. Increase listenership by using Headliner’s new Disco Advertising service
2. Use Headliner to create audiograms to promote your podcast
3. Use Headliner to advertise your podcast to a wider audience

1. Increase listenership by using Headliner’s new Disco Advertising service
To use Headliner’s new Disco Advertising service, simply create an account and add your podcast’s RSS feed. Then, choose the episode you want to advertise and select a 60-second clip. Headliner will then create an ad from your clip and track any downloads that occur as a result of the ad. You can view analytics on your ads to see how they perform and adjust your budget and targeting as needed.

Disco Advertising is an effective way to increase the listenership for your podcast. By creating an ad and sharing it with Headliner’s large audience, you can reach new listeners and grow your podcast. With Headliner’s analytics, you can track the performance of your ad and make adjustments to ensure that you are reaching your target audience.

2. Use Headliner to create audiograms to promote your podcast
To use Headliner to create audiograms to promote your podcast, first go to the Headliner website and create an account. Once you have an account, you will be able to create a new audiogram by clicking the “Create Audiogram” button. This will open a new window where you can select the audio file you want to use for your audiogram, as well as choose a still image or video to accompany the audio. After selecting your audio and image, you can add text to your audiogram and choose how long you want it to be. Once you are happy with your audiogram, click the “Export” button to save it.

You can then share your audiogram on social media or embed it on your website. To share your audiogram on social media, simply click the “Share” button and select the social media platform you want to share it on. To embed your audiogram on your website, click the “Embed” button and copy the code that is generated. Paste this code into the HTML of your website where you want the audiogram to appear.

3. Use Headliner to advertise your podcast to a wider audience
To complete the third step, you will need to export your audio file from Headliner. To do this, simply click on the “Export” button and select your desired file format. Once your file is exported, you can then upload it to your podcast hosting platform of choice.

Assuming you don’t already have a podcast hosting platform, you’ll need to sign up for one before you can upload your file. There are many different hosting platforms to choose from, so be sure to do your research to find the one that best suits your needs. Once you’ve found a hosting platform you’re happy with, simply create an account and upload your file. Now that your podcast is up and running, it’s time to start promoting it! One great way to do this is through Headliner. Headliner is a tool that allows you to create audio ads for your podcast, which you can then share with your social media followers. To create an ad, simply click on the “Create Ad” button and follow the prompts. Once your ad is created, you can share it with your followers by clicking on the “Share” button.

If you want to grow your podcast audience, you should consider using Headliner’s new Disco Advertising service. With this service, you can create an ad from a 60-second clip of your desired episode. Headliner will then track any downloads that result from the ad, and you can view analytics on your ads to see how they perform.

I’d love to hear about you and your experience with getting Increased listenership. Leave me a comment on how it went for you, or drop any questions you want me to answer!

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