Welcome to Podcasting Power Hour! In this episode, we’re joined by a panel of podcasters and experts to discuss the pros and cons of recording video for your podcast. Should you invest the time and effort into creating videos for your podcast episodes? Or is it better to stick with audio only? Our guests share their thoughts and experiences on this topic to help you make the best decision for your show.

Do you feel like you’re not getting the results you want with your video content? Maybe you’ve been told just to shoot a lot of videos and put them out there, but you’re not seeing the views or engagement you want. Or maybe you’re putting a lot of effort into creating and getting fatigued.

I was having trouble connecting with my audience and getting engagement from them. I decided to experiment with posting short videos on TikTok and YouTube. After two weeks, I saw some success with my YouTube channel, but my TikTok wasn’t doing as well. I think that if you’re not creating content specifically for the platform, you’re posting on, you’re probably wasting your time.

Here are the steps you need to follow to also get Success with video.:
1. Make sure your video is created specifically for the platform you’re posting it on.
2. Invest time in creating high-quality video content.
3. Utilize video to supplement your audio content, rather than just repurposing audio content for video platforms.

1. Make sure your video is created specifically for the platform you’re posting it on.

To make sure your video is created specifically for the platform you’re posting it on, you need to consider the format that users of that platform are accustomed to consuming. For example, if you’re posting on TikTok, you should create short, attention-grabbing videos that are 15-30 seconds long. On YouTube, you can be a little bit more flexible, but you should still keep your videos under 2 minutes if possible.

Keep in mind that each platform has its own strengths and weaknesses, so you’ll need to tailor your content accordingly. For example, YouTube is great for SEO, so you should make sure to include keywords in your title and description. TikTok, on the other hand, is all about the algorithm, so you need to post regularly and use popular hashtags to get your videos in front of as many people as possible.

In order to make sure your video is seen by as many people as possible, you need to promote it across all of your social media channels. You should also consider paid advertising options to give your video a boost. Platforms like Facebook and Instagram offer video advertising options that can be very effective. Finally, don’t forget to include a call to action at the end of your video. Tell viewers what you want them to do, whether it subscribes to your channel, follow your brand on social media, or buy your product.

2. Invest time in creating high-quality video content.

To create high-quality video content, you will need to invest time into planning, filming, and editing your videos. When planning your videos, consider what type of content will be most engaging for your audience and what format will work best for the platform (e.g. TikTok, YouTube, Instagram). Once you have a plan, film your videos using high-quality equipment and make sure to edit them before posting. If you’re not comfortable with editing, there are many online tutorials, or you can hire someone to do it for you.

Don’t forget to promote your videos! Once you’ve created your videos, it’s important to promote them to ensure they reach your target audience. There are many ways to promote videos, such as through social media, paid advertising, and email marketing. Make sure to test out different strategies to see what works best for you and your business.

3. Utilize video to supplement your audio content, rather than just repurposing audio content for video platforms.

One consideration is to to use Shorts, Reels or TikTok short form video. Create an account for your podcast and create a 1 minute video using your phone about the topic of your recent podcast episode.

Greg gives an example of how he creates a purpose build video:
The first step is to create a true crime TikTok or Instagram account. This will be where you post your short videos recommending a true crime podcast for that week. Once you have created your account, you will need to find a true crime podcast to recommend. There are a few ways to find a true crime podcast to recommend. You can search for “true crime podcast” in the iTunes store, or you can Google “true crime podcast.” You can also find true crime podcasts by searching for them on social media platforms like Twitter or Facebook. Once you have found a true crime podcast to recommend, you will need to create a short video (under one minute in length) recommending the podcast. In your video, you should mention the name of the podcast, what it is about, and why you recommend it. Once you have created your video, you will need to post it to your TikTok or Instagram account. Finally, you will need to post your videos to your YouTube channel. You can do this by creating a playlist specifically for your true crime videos or by creating a separate channel for your true crime content. Either way, you will need to make sure that your videos are easy to find for your viewers.

If you want to be successful in creating videos for your podcast, you need to invest time in planning, filming, and editing your videos. Keep in mind that each platform has its own strengths and weaknesses, so you’ll need to tailor your content accordingly. Utilizing video to supplement your audio content, rather than just repurposing audio content for video platforms, is the best way to get the most engagement from your audience.

I’d love to hear about your success with video… Leave me a comment on how it went for you or drop any questions you want me to answer!